Monday 26 March 2007

YouTube's soon to be rival???

Just weeks after YouTube had a $1bn lawsuit battle on their hands, they now have another challenge from yet another media industry, last time it was Viacom, this time it is NBC Universal and News Corp. The two are joining forces in order to distribute full length tv programmes with the help of advertising. Over time these two instituitions hope to allow viewers to save the progrmames onto their computers so they may watch them when they want, but for now they are just showing streams of hit shows plus ads.

After the trouble with unauthorized content being available on YouTube, NBC Universal and News Corp. hope that their new idea will prove more popular and successful than YouTube.

Click here

Wednesday 21 March 2007

Virtual Worlds

Virtual Worlds are becoming more and more popular and millions of people are flocking to join them.

Massively Multiplayer Online Games, or MMOG's, are rapidly developing and making a significant appearance in the converged media world.

The market for MMOG's is now worth more than $1bn (£511m). Revenues from subscriptions for these games are said to hit $1.5bn by 2011.

However the increase of MMOG's is small compared to the growth of video on demand, which is said to be worth $11.4bn in four years time!

One of the most succesful MMOG's is World of Warcraft, this game has over 8million subscribers worldwide including 3million in the West, where it has over 50% share of the market.

Top 5 MMOG's
  • World of Warcraft
  • RuneScape
  • Final Fantasy Online
  • Everquest
  • City of Heroes/Villains

There are a number of new MMOG's genres emerging, including:

  • Virtual world building games e.g. second life
  • Virtual pet rearing games e.g. Neo pets
  • More casual MMO puzzle games
  • Sports games where you have to buy items and build up your character

Article on virtual worlds

Wednesday 14 March 2007

Viacom are throwing their toys out the pram!

Viacom want to sue Google and YouTube for $1bn (£517m) because Viacom is saying that YouTube is using their shows illegally.

Viacom has made allegations that around 160,000 of its programmes have been loaded on to YouTube and been viewed over 1.5bn times.

As these two large institutions battle it out, meanwhile Google's shares have fallen by 2.6%.

Click here for more information